Who writes your copy? Do you? You might do a great job at it, but is it the best use of your time as a business owner? Anyone can jot down some words, but is writing one of your core competencies? Is it where you should be spending your time and resources?
Written words are the voice of your business in your absence. It may be your customer’s first impression of you. It’s how they learn more about you. Is your copy clean, concise, credible? Is it an accurate reflection of your capabilities seasoned with something memorable? Will it help you stand apart from your competitors?
Good copy comes in many forms, from a simple ad to an in-depth narrative, from a tag-line to frequent blog posts. Updating internet content is critical for SEO and driving traffic to your business, and chances are you have other pressing obligations. A good copywriter becomes an extension of your business and takes the responsibility of writing off your plate.
So why hire a copywriter? Bottom line, your time and expertise are better served focused on your business. Hire a great copywriter and leave the writing to them. Your business will benefit from their expertise.