We’ve all been asked, “So what do you do?” or “Tell me about yourself?”. Suddenly the easiest question to answer renders us speechless. It’s easy to endorse others, shining up the good parts and downplaying the non-essential, but talking about ourselves can seem downright boastful.
If it’s difficult to talk about ourselves, writing our own “About Page” is nearly impossible. And yet a compelling About Page is essential to any business. It’s the first impression for the client. Will they leave impressed or uninspired? Do not overlook the power of this page. In many respects, it’s the page that wins new business.
Invest in this page by hiring a good writer. Find someone who will learn about your business and listen to your unique story. Someone who will highlight your credentials but not overlook your personality. A good writer has the ability to incorporate keywords and write a narrative that is interesting and compelling after all, it’s all about you.
Contact me at firstname.lastname@example.org to write your About Page.